The Future of Business
The business world is getting more and more isolated. Unlike generations ago, today’s business leaders have NO IDEA how their customers are interacting with their brands, vendors and other organizations across the Internet. This disconnect deals many a time with unhappy customers.
As technologies advance and reach far out of the business domain, typical business interactions come to have a digital component. Customers are walking into the market with digital guns and hatchets just waiting to be used on them. Technology has now even changed the face of sales. Buying decisions are made mostly in the cloud with complex pricing and transaction nuances playing an important role in what the customer will pay and what they will settle for. This shift has forced many into becoming service buyers, notCall/ agencies.
Many companies are not staying current and effectively managing new solutions entering their domain – whether it be a customer service line or a CRM solution for a third party vendor. A number of companies will choose to delay processing these solutions or even worse – “go near” implementing the solutions – further straining their solutions efforts by not adding certain necessary processes. Entrepreneurs are currently spending greater amounts of time making both sides of customers’ conversations more complex.
Most of this customer transition being driven by services – based solutions, rather than technologies. In short, using technologies to aid customers in their interactions creates an apprentice relationship between companies and customers. While technology can augment a company’s customer service initiatives and handle their existing business, it has little or no control over future business processes. The new role of business is entirely powered by people, processes, and policies, not technology – especially in the buying decisions.
As technologies adapt and businesses today interact with customers in a much more complex environment than before, many businesses have found themselves over extending their solutions by applying them to new situations and people. These businesses end up creating additional complexity in business by becoming needier, needing greater processes, and becoming less specific in customer interactions. Someinger service processes like Sales 2.0, SharePoint hybrid applications, and other third party solutions are great for a few exceptions. But, modern buyers will not be showing their feet until the integration and execution of their company’s policies and processes onto the customers’ new journey.
Given this new landscape, business customers are asking their vendors to step in the Light of the Moon with their customer relationships. The result is ignoring the future, only but instead focusing on what today. The inhabited quir Valve and neighborhoods lawmakers seeking criminal excellence will be pushed to the side, unwilling to accept technology as a part of their decision process. A key factor in the adoption of new technologies will be companies lack of the capability and skills of their business customers in keeping up to date with the world of social media.
The odds are even more stacked against traditional business customers, as technological capabilities will stop off along the way and create new problems in business processes. While business customers are forced to reinvent their own relationships, more traditional businesses will be seen as less capable of handling change as their customers change key processes, people, and processes on them. If the speed and adaptability of this new game changing economy sounds too comforting, consider the woes of traditional boundaries.
The differences between traditional and digital business elude many business leaders in both areas. Rather than focusing on causation Winners in the baggage of businesses accepts those who they have enough faith in. Business yearning to stick to where they are let go of the technology in the belief that it is the edge of the market.
The scary thing about this and the emerging playing field is that business owners are complicating their companies with irrelevant technology projects for the sake of corporations fly-by-the-seat-of-their-pants worries. While the excitement of the tech world can drive companies crazy, having an emotional stake in every challenge is a cop-out, putting unnecessary risk on their business processes.
For the consumers to survive in the new playing field is about understanding and keeping abreast of industries like transportation services. Businesses that are learning the practices of their technology-driven business customers are gaining a powerful leg up on their competition and achieving greater success than average.
As more businesses become skittish about being caught in the tunnel, leaders need to rethink their role in customer service. Business leaders who let technology be the driver over their own employees are allowing their competitors to overtake them quickly. Without strong relationships with their customers, any business will be caught in a tough situation. Businesses that truly value their customers will thrive in the turbulent digital world of the future. Where there is fear there is resistance.
Businesses which embrace a hard-driven effort to remain relevant, and focus on the relationship with their customers, as products and services are the ones that will thrive. The benefits customers that are choosing them over relationship with their vendors are shielding their business from economic slumps.