Author: Per Damgaard

24 Mar

Posted at 20:24h in AI

Recently, global management consulting advisor McKinsey and Company found that the adoption of artificial intelligence (AI) continues to build in 2022. Companies are deriving the most benefits from AI to professionalize or industrialize their capabilities, with additional emphasis on embracing the best practices. Indeed, artificial intelligence can...

21 Nov

Posted at 09:55h in Marketeer tools

A/B testing is a wonderful tool for marketers, advertisers and business owners alike. The process can be difficult to know the right steps in order capture your audience's attention with new ads or website designs that will attract more clicks from potential customers than ever...

21 Nov

Posted at 08:35h in AI

The only way a user will visit your site is if they want to interact with the content on it. This means that Content Analytics looks for patterns and trends that can explain how users are interacting within this space, based off one thing: what...

21 Nov

Posted at 08:00h in AI

If you want to be successful, it's important not only for your website users but also those in the real world. The more understanding we have of what customers are interested now on a site and how they behave outside-of-website too will allow us communicate...

21 Nov

Posted at 07:02h in Marketeer tools

How can you improve your content if it it's not engaging?  Today, we're going to be talking about how users interact with the different types of pages on a website and what actions we should take in order for us as marketers or designers, to decide...

25 Oct

Posted at 17:51h in AI, Mangement

From a business point of view, a very relevant question would be to ask: Why makes AI smart? How can it improve the way I run my business? And what exactly makes AI so different from the IT I know and use today? These are precisely...

25 Oct

Posted at 17:43h in AI

This article gives you a non-tech introduction to AI and what it means in layman terms. You will get introduced to the most used types of AI. Everyone has heard of artificial intelligence, but it is probably difficult for many to explain what the domain is...