Author: cognifirm

The relationship between the customer and your company is shifting, and new competitors are emerging quickly. Whether your company moves to a more digital form of business, an online-based business, or an information-based business, digital transformation promises to deliver better service, increased sales, and increased...

Doing business in the digital age requires a fresh look at direct customer engagement. Undergoing this triple architecture integration process enhances the understanding of the market, operations, and customer management. The new capabilities are not about building a new IT infrastructure. They demand a new...

Digital Transformation: Leveraging the Business in the Digital Age Digital transformation is about doing the business you are in, how you do business, how you react to change, how you set a purpose and a direction for your company or team, a bit like getting a...

Of late, I have been thinking about digital transformation. Looking at the current methods of change and the lack of adequate communication. I have been thinking about the difference between a business process and a process. You have to look at having customers make the...

If you are reading this and thinking"I already know that!,"then allow me to remind you of the phrase that started this post. The ultimate goal in any of my work is to create customer evangelists, people who advocate for the brands that are "good for...

The business world is getting more and more isolated. Unlike generations ago, today's business leaders have NO IDEA how their customers are interacting with their brands, vendors, and other organizations across the Internet. This disconnect deals many a time with unhappy customers. As technologies advance and...