Doing business in the digital age requires a fresh look at direct customer engagement. Undergoing this triple architecture integration process enhances the understanding of the market, operations, and customer management. The new capabilities are not about building a new IT infrastructure. They demand a new...
Digital Transformation: Leveraging the Business in the Digital Age Digital transformation is about doing the business you are in, how you do business, how you react to change, how you set a purpose and a direction for your company or team, a bit like getting a...
Digital transformation can occur on a variety of exciting platforms. It's about using smart technologies to meet the dynamic needs of external customers, as well as to adapt to internal needs, for a business that has not been disrupted by trends. Using a single data...
Are you still waiting for customers to choose your product? Customer service will follow. Customers don't choose your product. Your product did not choose them. Trends in customer service - Digital transformation change how consumers interact with your brand and may soon change the nature of...
Of late, I have been thinking about digital transformation. Looking at the current methods of change and the lack of adequate communication. I have been thinking about the difference between a business process and a process. You have to look at having customers make the...
If you are reading this and thinking"I already know that!,"then allow me to remind you of the phrase that started this post. The ultimate goal in any of my work is to create customer evangelists, people who advocate for the brands that are "good for...
When initializing a digital business transformation based on business trends and research it is vital to understand the underlying motivations and ethics behind each category. Most processes are fairly well defined with specific business drivers, actions, and best practices. But do your processes cover up...
Robotic Process Automation (RPA) is not a new concept, it has been around since the 1960's. Robotic Applications, developed at the MIT (Massachusetts Institute of Technology), are composed of a series of small robots working in conjunction with humans. These systems are capable of performing...
The business world is getting more and more isolated. Unlike generations ago, today's business leaders have NO IDEA how their customers are interacting with their brands, vendors, and other organizations across the Internet. This disconnect deals many a time with unhappy customers. As technologies advance and...
What is the key benefit of utilizing digital transformation? This would be the question that I would pose to important leaders within various industries. Having been successful in different industries from construction, to pharmaceuticals, and to consumer products the industry in which I have worked counts...